Lady Gaga has upped the ante in her weird outfits stakes by wearing a hat made of her own hair when she was unveiled as Polaroid's creative director in Las Vegas last night.

The multi-million selling singer was at the 2010 International Consumer Electronics Show at the Las Vegas Convention Center where she was also introducing her headphones 'Heartbeats'.

Ensuring she attracted the necessary media attraction at the event, she stepped out in the bizarre sun hat.

Launched late last year, 'Heartbeats' are a collaborative effort with Dr Dre's earphones company Monster Beats and are just one of Gaga's excursions outside of song making in 2010.

Earlier on in the night she was named as Polaroid's new Chief Creative Officer, when she enthused: “I am so proud to announce my new partnership with Polaroid as the creative director and inventor of speciality projects.”

“The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation,” she added.

(by Scott Colothan)