US rapper Nelly has been unveiled as the face of fellow hip-hop star P Diddy's new range of men's underwear.

The campaign, which launches this autumn, depicts the rapper in lavish surroundings in the Hollywood Hills.

Actress Penelope Cruz, Nas and Lil' Wayne have all modelled for P Diddy's fashion collection in the past.

Speaking about the deal, P Diddy said that Nelly has the “attitude, the swagger, and most of all the physique that our customers can both aspire and relate to.

"And let's be honest, all of the ladies out there are going to be thanking us for this campaign," he added.

(by Jason Gregory)