The Pretenders have announced the details on their ninth album, ‘Break Up The Concrete’.

The album, the band’s first in 6 years, sees singer Chrissie Hynde collaborating with a group of new musicians.

Taking a unique approach to the promotion of the album, their label Shangri-La Music has launched a massive MP3 campaign to get the music out to the masses. Each week, one new track will be released through a different online portal for free download.

"The oldest and most basic form of exposing music is through word of mouth and the newest way is through the internet”, says Shangri-La's Jeff Ayeroff. “This campaign combines both word of mouth and the muscle of 11 major online media partners and will allow people to hear how truly great this album is. Anyone who hears any of the tracks on Break Up The Concrete is going to tell everybody about it."

‘Break Up The Concrete’ will be released on September 23.

(by Victoria Tsigonis)