The Kinks
"It"

I want you to imagine that somewhere in America
There's a lonely housewife watching TV,
Doing the housework...

Hi there!
Are you feeling tired, drained of all energy?
Is your life becoming routine?
Does your husband find you unattractive?
Is your love life non-existent?
Then you need "It"
Because "It", like you, is a product of our time.
"It" will change your life.
You'll be vibrant!
Elegant!
Sexy...

You want it.
Don't you?
It.

Yeah, she's got it,
Ooh!
Yeah, she's got it...

She was born part of the Fifties' dream
TV generation, from the cradle to the teens
Mr. Rogers, I Love Lucy, and Mary Tyler Moore
Jackie Gleason, Honeymooners and Zsa Zsa Gabor
Green Acres, yeah that's what you're looking for

You're a product of your times, just like the people next door
Bigger house, bigger 'fridge, bigger washing machine
It's called consumerism, baby, you're the advertiser's dream

That's alright, outta sight, you couldn't care less
You can put it on your Visa card or American Express
Tell the people what they want, then decide what they need
Advertise, merchandise, satisfy their greed
Bigger house, bigger 'fridge, bank loan, get a bigger car
You can sell them any old shit if it's endorsed by a movie star

TV's got a little piece to dictate,
They said you'd believe it 'cause it's the number one rating
You're the products you buy, the consumer and the goods,
And you want it so bad, you'd sell your soul if you could

She want it so bad, she'd sell her soul if she could
And she wants it, so bad

She got it
Now she don't need it
She got she wanted, but she don't want it no more
She got she wanted, but she don't want it no more
She got she wanted, now they don't need it no more
She got it, so bad